Business Planner
Empowering Amazon sellers to efficiently achieve their unique business goals.

Key Seller Problems
Difficulty determining what actions are relevant to a seller’s unique goals and constraints
Amazon account managers lack scale and third-party tools are costly and unreliable
Lack of goal or progress tracking available in Seller Central
How might we empower Amazon sellers to achieve their unique business goals more efficiently and on their terms with tools that build confidence?
Establishing the Mental Model
Instead of bombarding sellers with all possible actions they could do to grow their business, we will empower sellers with simple, personalized, data-driven experience that guides sellers to discover and achieve outcomes aligned with their unique needs. The centralized Business Planner provides a space where sellers can be proactive about their long-term plans leveraging accurate and consistent set of actions.
Design Explorations
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.